How-To Describe a Storage Auction Unit

Description of the unit contents should support what is visible in the photos. In other words, describe what you see.

1.  List items in lowercase, separated by commas. Do not list items in all caps.
   
   
2.  Describe items that are visible in the unit.  
   
   
3.  List the most marketable or high value items first, to grab the bidder’s attention.
   
   
4.  Do not make assumptions of what you think may be in the unit. For example, do not assume a TV box has a TV inside. People often store boxes for returns.
   
   
5.  Be as detailed as possible. Stating ‘household goods’ is too broad. Instead, list what household goods are in the unit. Example: couch, sofa, lamps, microwave, linens, holiday decorations, yard tools and more!
   
   
6.  Bidders search by keywords. The more items that are described, the better chances that your unit will come up in a search. 
   
   
7.  List brand names and/or model numbers, if possible, especially for high-ticket items
   
   
8.  Avoid stating quantities of items unless you are confident you can see everything in the unit
   
   
9.  Excluded items must be clearly stated in the description, in caps. Example: VEHICLE IS NOT INCLUDED IN THE SALE.
   
   
10.  If selling a vehicle or boat, include the year, make, model and VIN/HIN number. The bidders can research prices.
    
    
11.  If boxes, totes or bins are visible in the unit, include these in the description to gain bidder interest. These should be the last items listed in your description.